ModiFace

ModiFace offers AR-powered beauty experiences: live virtual try-ons for makeup, hair, nails, and AI-driven skin diagnostics and face analysis to help users test and visualize cosmetic results before purchase.

Pricing Model: Paid

Category: Lifestyle Ai Tools

https://www.modiface.com/

Release Date: 16/10/2018

• Augmented reality virtual try-on for makeup (lips, eyes, cheeks, brows)

• Hair color virtual try-on with realistic rendering

• Nail color/nail polish AR try-on

• AI skin diagnostics (analyzing skin texture, spots, aging signs)

• Face/feature analysis (face shape, undertone, facial geometry)

• Color matching tools (foundation/shade matching)

• Live video + image overlays for real-time preview

• SDK / integration (web, mobile, in-store) for embedding AR in brand platforms

• Before/after comparison and save/share features

• Infrastructure for unlimited SKUs, global launch, platform support (web / iOS / Android)

ModiFace is a pioneering platform that blends augmented reality (AR) and artificial intelligence (AI) technologies to reshape how consumers and brands interact with beauty products. With its core virtual try-on solutions, users can instantly visualize how makeup, hair color, and nail shades look on their own faces or hands in real time. The platform tracks facial features precisely and adapts the overlay to lighting, skin tone, and motion to create realistic previews. In addition, ModiFace provides AI-driven skin diagnostics and face analysis tools, enabling personalized skincare recommendations and product matching based on individual facial attributes.

Brands can license ModiFace’s virtual try-on modules — for makeup, hair, nails — on an annual basis. This enables unlimited product try-ons, support for many SKUs, global deployment across web, iOS, and Android, and the embedding of AR experiences directly into product pages, mobile apps, or in-store kiosks. The analysis suite (skin, face) is usage-based, letting brands tailor the deployment to scale and needs. ModiFace also offers shade validation services, helping brands ensure their digital color rendering aligns with real-world products.

Technically, ModiFace builds and maintains proprietary trackers for face, hair, and nails. These run locally on the device whenever possible, protecting user privacy by avoiding unnecessary image uploads. Over its lifetime, the company has developed dozens of patents and published in scientific literature, enhancing its credibility and robustness in beauty tech.

Since its acquisition by L’Oréal in 2018, ModiFace has been integrated into the L’Oréal digital services ecosystem, powering AR beauty experiences for many of L’Oréal’s brands as well as partner retailers. Its solutions have also been used in campaigns on Facebook’s AR platform, enabling users to try on makeup via social media.

ModiFace’s blend of AI diagnostics, AR visualization, and enterprise licensing makes it a key player in the beauty technology industry. It helps reduce returns, empowers customers to make informed cosmetic decisions, and gives brands a competitive edge by delivering immersive and personalized digital experiences.

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