Brand24

Brand24 is an AI-powered social listening and media monitoring platform that tracks brand mentions across social media, blogs, news, forums, podcasts, and analyzes sentiment, trends, anomalies, and influencer signals.

Pricing Model: Paid

Category: Social Media Management Ai Tools

https://brand24.com/

Release Date: 14/03/2025

• Real-time monitoring of brand mentions across social media, blogs, forums, podcasts, and news

• Sentiment analysis and emotion detection to classify mentions as positive, negative, or neutral

• AI anomaly detector to flag unusual spikes or shifts in mention volume

• Topic analysis/clustering to surface themes and discussion topics within mentions

• Influencer/author tracking to identify who is talking about your brand

• Share of Voice/reach estimation to compare visibility with competitors

• Context/discussion filters and segmentation to focus on relevant mentions

• Alerts & notifications via email, Slack, etc., for new mentions or sentiment declines

• Custom / white-label reports, export to PDF / PPT / Excel, shareable dashboards

• AI Brand Assistant/insights engine to interpret data, answer queries, and generate recommendations

Brand24 is a comprehensive social listening and media monitoring platform built to help brands, agencies, and marketing teams track, analyze, and act on what is being said about them across the internet. In a digital era where reputation is continuously shaped online, Brand24 serves as a proactive tool to monitor mentions, sentiment, emerging topics, and influencer voices in real time.

Through its interface, users create “projects” around keywords like brand names, product names, campaigns, or competitor terms. Brand24 then scours an extensive network of sources—social media, blogs, news outlets, forums, podcasts, review sites—to gather all public mentions relevant to those keywords. Every mention is accompanied by metadata such as source, time, geographic region, and reach.

One of Brand24’s differentiators is its AI and anomaly detection features. The anomaly detector flags sudden unexpected spikes or falls in mention volume, helping users spot crises or virality early.  The AI Brand Assistant provides data-driven insights, answering exploratory queries (e.g., which topics drove mention spikes) and surfacing recommendations.

Brand24’s analytics include sentiment and emotion detection (e.g., joy, anger), topic clustering, share of voice metrics, reach estimation, and influencer or author identification.  The platform supports filters and segmentation so users can focus on mentions by language, region, source type, or context.

Alerts and notifications are integral: users receive real-time updates when certain keywords are mentioned or sentiment changes negatively, enabling timely responses.  It also supports custom reporting and white label client dashboards for agencies, with exports to PDF, Excel, PPT, and shareable dashboards.

Brand24 is positioned as a tool not just for reactive reputation management, but for strategic brand growth. Marketers use it to benchmark competitors, track campaign impacts, identify content opportunities, and discover influencers in niche spaces.  Its reach across over 25 million sources and support for multilingual monitoring help brands scale globally.

Users often highlight its clean interface, strong alerting, and depth of mention coverage. Some critiques reference its cost for smaller teams and that advanced features push pricing higher.

In summary, Brand24 is a mature, AI-enabled listening tool that gives brands visibility into their digital voice, guides reputation management, supports competitive intelligence, and surfaces actionable insights to inform content, PR, and customer engagement strategies.

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