Cordial
A powerful marketing platform enabling brands to automate and personalize email, SMS, push and in-app messaging using unified customer data and AI.
Pricing Model: Paid
https://cordial.ai/
Release Date: 02/10/2020

Cordial Features:

  • Unified customer data platform enabling ingestion of customer and business data from any source
  • Real‐time audience segmentation and identity resolution across channels
  • Multi-channel messaging (email, SMS, mobile push, in-app, web) from a single platform
  • Advanced journey orchestration with drag-and-drop workflows and trigger events
  • AI-powered insights, including send-time optimization, category propensity prediction, and message analysis
  • Universal connector to integrate with external systems for bi-directional real-time data flow
  • Support for behavioral, transactional and promotional messaging at scale
  • Dynamic content blocks and personalization based on individual customer attributes and interactions
  • Analytics and reporting to track conversion impact, lift, and revenue per message
  • Enterprise-grade infrastructure built to scale high-volume messaging with compliance and data flexibility

Cordial Description:

Cordial is an enterprise-grade marketing and customer engagement platform designed for brands seeking to unify their data, personalize communications, and automate multi-channel messaging. The platform enables marketing, technology and customer-experience teams to ingest data from any source, create unified customer profiles and drive real-time segmentation and orchestration of journeys across email, SMS, mobile push, web and app channels. With a flexible schema-less data architecture, Cordial supports structured and unstructured data, enabling brands to respond to customer behaviours, business signals and events as they happen.
The journey-orchestration layer lets teams design campaigns and automated triggers without heavy reliance on IT, while the embedded AI capabilities help optimize performance by predicting send times, identifying category-propensities and analysing message content for improved engagement. For brands running at scale, Cordial supports high-volume sends, dynamic content personalization and enterprise VOCs such as identity resolution across devices and channels. The result is stronger customer relationships, greater lifetime value and higher ROI per message. Brands that currently rely on siloed tools for email, SMS and mobile messaging can replace those fragmented stacks with Cordial’s single platform approach to streamline operations, reduce overhead and accelerate campaign deployment. Whether launching lifecycle automations, product-recommendation journeys, behavioural triggers or retention campaigns, Cordial gives teams the data orchestration, channel flexibility and AI-driven insight to execute modern, sophisticated customer engagement at scale.

Alternative to Cordial