Exolyt

Exolyt is a TikTok analytics and social intelligence tool that delivers real-time insights on accounts, videos, hashtags, sounds, sentiment, and competitor performance to help creators, brands, and agencies optimize their TikTok strategy.

Pricing Model: Free, Paid

Category: Social Media Management Ai Tools

https://exolyt.com/

Release Date: 18/12/2021

• Holistic account overview with metrics (followers, views, engagement, growth)

• Video-level performance analytics (top posts, metrics over time)

• Hashtag & sound tracking (usage, trends, impact)

• Social listening/sentiment analysis on comments and trends

• Competitor benchmarking and side-by-side account comparison

• Influencer campaign tracking & discovery tools

• Historical growth tracking and trend forecasting

• Exports, reports & integrations (CSV, Google Sheets, Airtable)

• Real-time updates & alerting for trends or account changes

• Industry & region insights (market trends, regional breakdowns)

Exolyt is a specialized social intelligence and analytics platform built primarily for TikTok. It offers brands, agencies, creators, and marketers a robust toolkit to unlock insights, monitor performance, and make data-driven decisions on the fastest-growing short-form video platform. While many social tools cover multiple networks, Exolyt focuses deeply on TikTok — enabling more granular metrics, trend detection, and content intelligence.

At its core, Exolyt provides a comprehensive account overview: you can monitor metrics like followers, engagement rate, total views, content volume, and growth trends. The tool also offers video-level analytics, identifying top-performing content and tracking how each video contributes to account growth. Through these insights, users can see which formats, hashtags, or sounds yield the highest returns.

Hashtag and sound analytics are central to Exolyt’s value: you can see trending tags, sound usage over time, and how they impact visibility. Coupled with this is social listening and sentiment analysis — Exolyt mines comment data, trend chatter, and audience feedback to surface perceptions toward topics or brands.

To stay competitive, Exolyt offers competitor benchmarking, allowing you to compare multiple accounts side by side across metrics. For influencer marketing, it provides discovery, campaign tracking, and performance attribution tools. Historical growth tracking and trend forecasting help you plan content strategies aligned with emerging dynamics.

Exolyt supports exports, custom reporting, and integrations (CSV, Google Sheets, Airtable) so insights can flow into your existing workflows. Alerts and real-time updates help catch trend spikes or account changes as they happen. The platform also provides industry and regional insights — for example, seeing what content is trending in specific markets or niches.

For companies that rely on TikTok for branding, content, or influencer campaigns, Exolyt is particularly valuable. Users frequently praise its intuitive dashboards and ability to dig deep into metrics. Some critiques mention that advanced features push the pricing up for larger teams and that integrations with non-TikTok platforms are limited.

Exolyt’s emphasis on depth rather than breadth gives it an edge for those whose focus is TikTok. As TikTok evolves, platforms like Exolyt help teams monitor shifts, understand virality mechanics, and build content strategies grounded in actual audience behavior.

Alternative to Exolyt