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Haptik Features:
- Conversational agent creation (voice, text, web, chat)
- Omnichannel deployment across messaging platforms and voice
- Natural language understanding, context retention, intent detection
- Agent assist & co‑pilot capabilities for human agents
- Escalation/handoff from AI to human seamlessly
- Analytics, dashboarding, conversation insights, sentiment tracking
- Knowledge base integration and document ingestion
- Multilingual support across many languages
- Integration with CRM, backend systems, APIs
- Low-code / no-code conversational studio for designing flows
Haptik Description:
Haptik is an enterprise-grade conversational AI and customer engagement platform that enables organizations to build intelligent AI agents across voice, chat, web, and messaging channels. It allows businesses to automate routine user interactions, provide self‑service, assist agents, and deliver a more humanlike customer experience in scale.
At its core, Haptik combines natural language understanding, intent detection, context management, and conversational memory to support multi-turn dialogs that understand user inputs in a flexible way. Its platform supports voice and text modes, enabling customers to speak or type naturally. The system can hand over to human agents when needed, ensuring complex queries receive personal attention.
Companies use Haptik to automate customer support, lead generation, conversational commerce, booking and reservations, and other common user tasks. The platform can ingest business knowledge bases, documents, APIs, and systems to ground the agent’s responses in real enterprise data. Agents powered by Haptik can also be enhanced with co‑pilot capabilities—giving human agents suggestions, auto-completions, or reference information to speed resolution.
Haptik supports deployment over multiple channels—WhatsApp, web chat, mobile apps, voice assistants, and social messaging—delivering a seamless omnichannel experience. It includes dashboards and analytics that surface conversation metrics, user sentiment, intent frequency, drop‑off points, and operational KPIs. These insights help product, support, and operations teams optimize conversation flows.
Under the hood, its conversational studio is a low-code/no-code environment where developers and conversation designers can map dialog flows, integrate APIs, test, refine and iterate. The architecture is scalable and designed for high concurrency usage across large enterprises.
Over time, Haptik’s platform evolved with new features such as AI‑driven agent assist tools, generative capabilities, voice bots, and its “Contakt” suite that combines generative AI assistants with conversational analytics. Haptik is now a flagship offering under Jio Platforms (after acquisition) and is used by many large brands in telecommunications, finance, retail, and services.
By automating frequent user queries and enhancing agent productivity, Haptik helps reduce support costs, improve customer satisfaction, and deliver consistent, scalable conversational experiences for businesses.
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