Ortto
Ortto is a unified marketing platform that brings together data, analytics and automation so marketers can design customer journeys, execute campaigns and measure impact—all in one intuitive workspace.
Pricing Model: Free + Paid
https://ortto.com/
Release Date: 02/10/2015

Ortto Features:

  • Unified customer data platform to bring all sources into one profile
  • Drag‑and‑drop journey builder to orchestrate multi‑step campaigns
  • Advanced segmentation and audience filtering based on behaviour and events
  • Embedded analytics dashboards with custom visualisations and metrics
  • Marketing automation workflows including email, SMS, push, web and in‑app
  • AI‑powered suggestions and content optimisation for better campaign performance
  • Pre‑built integrations with CRMs, data warehouses and webhooks
  • Predictive lead scoring and enrichment to identify high‑value audiences
  • Multi‑touch attribution and revenue tracking to understand campaign ROI
  • Team collaboration features, roles and permissions for marketing operations

Ortto Description:

Ortto is built to give marketers and growth teams a single platform where customer data, marketing automation and analytics work together seamlessly. In many organisations these elements live in separate tools—data in one place, campaigns in another, analytics somewhere else—which creates friction, delays and blind spots. With Ortto you bring all your data together into unified profiles, and then you design journeys that trigger messages, update profiles, and execute actions based on real‑time behaviour. As campaigns run you monitor performance in built‑in dashboards and adjust based on insights rather than guesswork. The platform supports a wide array of channels including email, SMS, web, in‑app notifications and more, making it possible to create omnichannel experiences. On top of that, Ortto adds AI‑powered features such as segmentation recommendations, content suggestions and predictive analytics to help you act faster and smarter. Whether you’re trying to convert trial users, engage customers, reduce churn or scale acquisition, Ortto offers visual tools that are accessible to non‑technical marketers but powerful enough for advanced growth teams. Its freemium pricing lets smaller teams get started and paid plans unlock higher volumes, advanced analytics and enterprise features. For businesses looking to move beyond disparate martech tools and adopt a coherent, data‑driven growth stack, Ortto delivers a compelling solution that blends automation, insight and execution into one platform.

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