ShopGuru

• Automatically integrate with Amazon product pages via a browser extension
• Summarize all customer reviews into concise overviews and pros/cons lists
• Offer a chat interface on product pages where users can ask questions about the product
• Provide answers based strictly on existing customer reviews and product info (no hallucinations)
• Highlight consensus about product quality, reliability, and performance
• Help sort products by review count to find well‑reviewed items quickly
• Summarize review sentiment so you don’t need to read dozens of reviews manually
• Gives quick “should I buy this?”–style insights based on aggregated user feedback
• Works across different Amazon marketplaces/domains
• Accessible to all users with a free plan — no subscription required for core features

ShopGuru is a browser‑based AI shopping assistant designed to make online buying — especially on large marketplaces like Amazon — easier, faster, and more reliable. Once you install the ShopGuru extension, it automatically activates on any Amazon product page. Instead of manually scrolling through dozens or hundreds of customer reviews, ShopGuru uses AI to aggregate and analyze reviews, then provides a clear summary, including pros and cons, overall customer sentiment, and key recurring feedback.

One of ShopGuru’s standout features is its built‑in chat interface placed directly on the product page. Using that chat you can ask product‑specific questions — for example about durability, sizing, or functionality — and the AI will reply using only the information extracted from actual user reviews and product data. If there is insufficient data, ShopGuru will say that it “doesn’t know,” avoiding risky or misleading guesses. This makes the tool particularly trusted compared with standard AI chatbots that may hallucinate or invent facts.

For shoppers who dislike reading through many reviews or are unsure how to interpret conflicting feedback, ShopGuru offers a streamlined alternative. It distills large volumes of feedback into digestible summaries and highlights what customers actually liked or disliked about a product. There’s also a convenience feature that lets you sort Amazon search results by review count — helpful to quickly locate products with substantial feedback. Since ShopGuru works across different Amazon regions, it can be useful to international shoppers as well.

Because it is offered with a free plan and installs as a browser extension, ShopGuru lowers the barrier for anyone to try it out. For casual shoppers, frequent buyers, and anyone who values informed decisions, ShopGuru can save time and reduce uncertainty. Considering the vast number of products online and the inconsistency of user reviews, having an AI assistant that consolidates and interprets real user experiences makes shopping smarter. For business owners — including e‑commerce store owners like your Bagnum — ShopGuru might also help in researching competitor products by quickly gathering user feedback across different items.