Smartly.io

Smartly.io is an AI-driven ad management and creative automation platform that enables marketers to generate, optimize, and deploy scalable campaigns across social and display channels with real-time intelligence.

Pricing Model: Paid

Category: Marketing and Advertising Ai Tools

https://www.smartly.io/

Release Date: 21/02/2024

• Dynamic creative optimization (DCO) for ads
• Automated ad generation from templates and data feeds
• Cross‑channel campaign orchestration
• Real‑time performance optimization and AI bidding
• Creative variation testing and analysis
• Integration with product catalogs and feeds
• Creative diagnostics and predictive insights
• Workflow collaboration tools for teams
• Automated budget allocation and scaling
• Performance dashboards with unified analytics

Smartly.io is an advanced AI-powered advertising platform built to streamline the full lifecycle of digital ad campaigns — from creative generation to delivery and optimization. The platform empowers brands and agencies to scale their advertising efforts while maintaining creative control and maximizing performance metrics.

At its core, Smartly.io supports creative automation by allowing marketers to design templates or connect product feeds. The AI system then dynamically combines images, copy, overlays, and messaging into multiple ad variants optimized for different audiences or platforms. This dynamic creative optimization (DCO) means ads can adapt in real time to performance signals, trends, or user behaviors.

Campaign orchestration is unified: Smartly.io lets users launch, manage, and monitor ads across social channels (e.g. Meta, Instagram, TikTok, Pinterest) and display networks from a single dashboard. Automated budget allocation, bid adjustments, and optimization triggers are powered by predictive models that learn from historical and real-time data to push resources toward high-performing creatives and audiences.

Creative diagnostics give insight into which visual elements, copy phrases, or layout choices are driving results. Marketers can conduct A/B and multivariate tests, monitor ad fatigue, and rotate creative variants intelligently. The integration with product catalogs enables dynamic ads for e-commerce, where ad creatives pull live product images, pricing, and promotional data.

Team workflows are built in: roles, review stages, and collaboration features streamline creative approval and campaign setup. Dashboards consolidate performance across channels, visualizing key KPIs and allowing side-by-side comparison of creative sets.

Smartly.io’s capabilities were strengthened in 2021 with the acquisition of Viralspace.ai, enhancing its AI for creative insights and performance prediction. The combination deepened its ability to assess and tag creative elements (e.g. colors, objects, text style) to better predict ad success.

Used by global brands managing billions in ad spend, Smartly.io helps scale creative output without proportionally scaling resources. It’s ideal for organizations that need to maintain brand consistency, rapidly iterate creative during promotional windows, and optimize performance at scale without manually reinventing each ad variant.

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