Tailwind

Tailwind is a social marketing platform that helps creators and businesses plan, schedule, design, automate, and analyze posts across visual platforms like Pinterest, Instagram and Facebook.

Pricing Model: Free, Paid

Category: Social Media Management Ai Tools

https://www.tailwindapp.com/

Release Date: 20/06/2015

• Smart scheduling that suggests optimal times to post

• Bulk content scheduling and queue management

• Visual post / Pin design tool (Tailwind Create)

• SmartLoop / content recycling of top posts

• AI credits/content assistance (e.g., Ghostwriter)

• Multi-account support (Pinterest, Instagram, Facebook)

• Analytics, dashboards, and performance reporting

• Community / Tribe features (content sharing among users)

• Browser extensions for content curation & publishing

• Alerts and post insights (e.g., when content performs well)

Tailwind is a robust social media marketing platform, especially focused on visual networks like Pinterest, Instagram, and Facebook. Over the years, it has evolved from a simple Pinterest analytics and scheduling tool into a multi-channel content creation and automation suite. The goal is to enable creators, small businesses, and marketers to plan, produce, schedule, and analyze their social content with less manual effort and more strategic insight.

At its foundation, Tailwind provides scheduling and queueing tools that help you time your posts when your audience is most active. The SmartSchedule feature analyzes engagement metrics and suggests optimal posting windows. It also supports bulk upload and calendar views, so users can plan weeks or months ahead. The SmartLoop feature allows your best-performing content to be recycled intelligently over time, extending its visibility.

A key differentiator is Tailwind Create, the visual design component. With branding, templates, and auto-resizing tools, users can design Pins, posts, and images ready for social use. Combined with AI features like Ghostwriter, Tailwind helps with post copy, captions, and content suggestions.

Tailwind supports multiple accounts on different platforms. Depending on your plan, you can manage Pinterest, Instagram, and Facebook pages. This multichannel support helps unify visual content strategies.

Analytics and reporting are integral. Tailwind offers dashboards that track post performance, engagement, reach, and trends over time. These insights guide content planning and optimizations. For top posts, alerts help users catch emerging content success.

The community / Tribe feature allows users to share content in themed groups, increasing reach and amplification. Users often gain shares that help small accounts grow via the network effect.

Tailwind also offers browser extensions (Tailwind Publisher) that let you collect images or content from across the web to queue and publish easily.

Tailwind’s trajectory shows a shift from a single platform (Pinterest) focus to a broader visual social marketing tool. The leadership acknowledges this evolution, noting that starting late 2019, they began to rebuild Tailwind to support multi-channel marketing more seamlessly.

Users often praise Tailwind’s ease of use, design tools, and scheduling automation. Some criticisms mention pricing complexity, especially when adding powerups (e.g., from Tribes, loops) or managing multiple brands.

Overall, Tailwind is ideal for creators, bloggers, e-commerce sellers, and marketers who rely heavily on visuals and want an end-to-end system for content creation, scheduling, design, and analytics without needing dozens of separate tools.

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