Dynamic Yield

• Omnichannel personalization across web, mobile, email, and other digital touchpoints
• Product recommendations using machine learning to predict customer preferences
• Content targeting and dynamic content display based on user behavior and profile
• Audience segmentation and micro-targeting (behavioral, contextual, demographic criteria)
• A/B testing and multivariate experimentation for optimizing layouts, messaging, campaigns
• Real-time filters and decision logic (e.g. adjusting recommendations or offers instantly)
• Unified customer profile and synchronized experiences across channels
• Dashboard and analytics for performance measurement, ROI, conversion tracking
• Modular platform (Experience OS) letting businesses mix components and scale personalization as needed
• Integration of Mastercard’s data and prediction models (Element suite) for enhanced personalization capabilities

Dynamic Yield by Mastercard is a leading AI-based platform built to help brands personalize and optimize customer experiences in the retail, travel, financial services, media and restaurant industries. Through its Experience OS, it allows companies to deliver tailored content, product recommendations, and offers based on individual customer behavior, preferences, intent, context and profile. The platform supports personalization not only on websites but also within apps, emails, kiosks, and other digital channels, ensuring a seamless customer journey across touchpoints.

From its foundation in 2011, Dynamic Yield has evolved its offering significantly. With machine learning-powered recommendation engines, real-time decisioning, and automation, it supports delivering product suggestions, content widgets, and dynamic experiences that adapt instantly to user interactions. Audience segmentation enables brands to group users by behavior, demographics, geography or purchase history to tailor messages and offers more precisely. Experimentation tools such as A/B and multivariate tests help brands validate what works best, optimizing conversions, engagement and revenue. With unified dashboards and reporting, marketers can track ROI, measure performance of campaigns, and improve over time.

One of its differentiating features is the modular Experience OS architecture. It gives companies flexibility to mix and match personalization and optimization modules, integrating components such as the Element suite from Mastercard for enhanced predictive models, spend insights, and aggregated consumer data. This strengthens personalization capabilities, especially for large scale enterprises with diverse needs. Dynamic Yield also emphasizes speed of deployment, scalability, and ease of use so businesses can activate personalization quickly, see value sooner, and drive growth.

With its acquisition by Mastercard, Dynamic Yield has expanded access to data assets and predictive tools, enabling richer insights and deeper personalization. The platform is ideal for retailers seeking to increase average order value, improve customer loyalty, reduce churn, and enhance user experience through intelligent, AI-driven decisioning.