AtClosing

• Pre-screened buyer and seller lead generation for real estate agents
• Targeted lead acquisition focused on high-intent real estate prospects
• Client insights for understanding prospect needs and preferences
• CRM integration and automation for lead management workflows
• Agent dashboard for viewing lead details, statuses, notes, and interactions
• Real-time lead notifications through SMS, email, and Zapier
• Exclusive lead assignment to individual agents within selected territories
• Listing management tools including home evaluations and market insights
• Conversion-focused campaigns using text, images, and video content
• Mobile platform for managing real estate leads while on the go

What Is AtClosing?

AtClosing is a real estate lead generation and customer relationship management platform designed for real estate agents and brokers. The service connects agents with prospective buyers and sellers and provides tools for managing referrals, tracking lead progress, receiving notifications, and maintaining communication throughout the transaction journey.

The platform operates around a pay-at-closing referral model. Agents can receive pre-screened real estate leads without a recurring monthly advertising fee under the Pay-at-Closing program, with referral payments generally becoming due when a transaction generated through an AtClosing lead successfully closes.

Real Estate Lead Generation

AtClosing focuses on connecting real estate professionals with people who are actively interested in buying or selling property. Its lead acquisition services use marketing campaigns designed to identify and engage potential clients.

Prospective clients can enter the AtClosing system through online marketing and property-related campaigns. The resulting information is used to match prospects with participating real estate agents based on factors such as location and client requirements.

Buyer and Seller Referrals

The platform provides both buyer and seller referrals. Agents can receive information about prospective clients and are expected to respond quickly and maintain communication throughout the prospect’s real estate journey.

AtClosing describes its referrals as pre-screened leads and assigns leads to individual agents according to its matching and territory processes.

Lead Management

AtClosing provides an Agent Dashboard where users can manage their referrals. Agents can view lead information, property data, current lead status, notes, and other details related to their interactions.

The dashboard also allows agents to update the progress of referrals. Keeping referral information current helps AtClosing monitor transactions and manage the referral relationship.

CRM Integration and Automation

AtClosing provides CRM integration and automation features intended to streamline lead management. These capabilities can help agents organize incoming prospects and maintain consistent follow-up.

The platform can also connect with external services such as Zapier for lead notifications, allowing agents to incorporate new referral alerts into existing workflows.

Lead Notifications

Agents can receive lead notifications through SMS and email. AtClosing also supports notifications through Zapier, providing another option for connecting new lead alerts with external applications.

Immediate notification is an important part of the platform’s referral workflow because agents are encouraged to contact new prospects promptly after receiving a referral.

Client Insights

AtClosing provides client insight tools intended to help agents understand the needs and preferences of their prospects. These insights can help agents prepare for conversations and tailor their follow-up to the client’s situation.

Listing Management

The platform offers listing-related resources as part of its lead generation services. These include free home evaluations and market insights that can be used to encourage homeowners to provide their contact information.

These resources are incorporated into marketing campaigns designed to identify potential sellers and generate new real estate opportunities for participating agents.

Conversion-Focused Campaigns

AtClosing uses marketing campaigns that can combine written content, images, and video. The campaigns are designed to attract prospects and encourage them to submit information about their real estate needs.

The resulting leads can then enter the platform’s referral and agent-matching workflow.

Agent Matching

AtClosing matches prospective clients with participating real estate agents. Agent profiles can contain information about skills, experience, background, and service areas, which can be used as part of the matching process.

Agents can also maintain their profiles through the platform to provide information that helps support the referral process.

Exclusive Lead Assignment

AtClosing states that buyer and seller leads are assigned exclusively to the receiving agent within its system. The company says that it does not distribute the same lead to multiple agents through its platform.

Lead availability can depend on geographic coverage, client demand, and the agent’s selected territory or ZIP codes.

Mobile Lead Management

AtClosing provides a mobile platform that allows agents to manage leads while away from a desktop computer. The mobile experience is designed to provide access to lead information and referral management capabilities.

Mobile access can be useful for agents who need to review or respond to new referrals while working in the field.

Pay-at-Closing Model

AtClosing offers a Pay-at-Closing program in which referral payments are associated with successful transactions generated through the platform. Under the current billing terms, there is no recurring service fee or separate monthly advertising budget for this program.

The program can include a one-time enrollment fee. The enrollment fee is credited toward the first referral payment but is non-refundable if the agent does not close a transaction through the program.

Referral Fees

AtClosing states that its referral fee typically ranges from 15% to 30% of the gross referred-side commission. The applicable amount can depend on the agent’s referral agreement or campaign offer.

The gross referred-side commission refers to the commission received by the receiving agent’s broker before splits with agents or other brokers on that side of the transaction.

Referral Tracking

Agents are expected to keep AtClosing informed about the progress of their referrals. The dashboard provides tools for updating referral status, adding notes, and recording relevant details about interactions with clients.

This information helps maintain a record of the referral’s progress from initial contact through the eventual outcome.

Closing-Based Billing

When an AtClosing-generated transaction reaches a successful closing, the applicable referral payment becomes due according to the agent’s agreement. AtClosing may request verification of a closing, including transaction dates and gross commission information.

The enrollment fee credit is applied to the first applicable referral payment under the Pay-at-Closing program.

Real Estate Marketing

AtClosing combines lead acquisition with digital marketing services. Campaigns can use property-related information, market insights, home evaluations, written content, images, and video to attract prospective buyers and sellers.

This approach allows the platform to serve as both a source of real estate referrals and a system for managing those opportunities after they reach an agent.

Automation

Automation features are designed to reduce manual lead-management tasks. Notifications, CRM integrations, referral status tracking, and automated workflows can help agents organize and respond to new opportunities.

AtClosing’s public materials describe CRM integration and automation as part of its service offering. Specific artificial intelligence models or AI-powered features are not publicly disclosed.

Company Background

AtClosing, Inc. operates the AtClosing platform and is based in Wilmington, Delaware. The company states that it has been helping real estate agents connect with buyers and sellers since 2016.

The company’s current services include real estate lead acquisition, referral management, CRM functionality, marketing campaigns, notifications, and mobile lead management.

Who Is AtClosing For?

AtClosing is primarily designed for real estate agents and brokers seeking buyer and seller referrals. It can be useful for professionals who want to supplement their existing lead generation activities with a referral-based acquisition channel and centralized lead management tools.

Frequently Asked Questions

What is AtClosing used for?

AtClosing is used to generate and manage real estate buyer and seller leads. It provides referral matching, lead management, CRM integration, notifications, marketing campaigns, and closing-based referral services.

Does AtClosing provide buyer leads?

Yes. AtClosing provides buyer referrals to participating real estate agents based on its lead matching and territory processes.

Does AtClosing provide seller leads?

Yes. The platform provides seller referrals in addition to buyer leads.

How does AtClosing charge agents?

AtClosing primarily uses a pay-at-closing referral model for its current program. A one-time enrollment fee may apply, and referral payments are generally collected when an AtClosing-generated transaction closes.

What is the AtClosing referral fee?

AtClosing states that its referral fee typically ranges from 15% to 30% of the gross referred-side commission. The exact fee is determined by the applicable referral agreement or campaign offer.

Does AtClosing have a monthly subscription?

The current Pay-at-Closing billing terms state that there is no recurring service fee or separate monthly advertising budget under that program.

How do agents receive new lead notifications?

AtClosing can deliver lead notifications through SMS, email, and Zapier. Agents can also manage lead details directly through the Agent Dashboard.

Are AtClosing leads shared with multiple agents?

AtClosing states that buyer and seller leads are exclusively assigned to the receiving agent within its platform and are not distributed to multiple agents through its system.

Does AtClosing have a mobile app?

Yes. AtClosing provides a mobile platform for managing real estate leads and accessing lead information while working away from a desktop computer.

Does AtClosing use artificial intelligence?

AtClosing’s public materials describe automation, CRM integration, lead matching, and marketing services, but specific AI models or AI-powered functionality are not publicly disclosed.

When did AtClosing launch?

AtClosing states that it has helped real estate agents connect with buyers and sellers since 2016. A specific public product launch date is not disclosed. The AtClosing.com domain was registered on June 12, 2007, which is not necessarily the product launch date.

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