HelloData

• AI-powered automated rent comparable analysis for multifamily properties
• Daily unit-level rent, availability, concessions, and amenity data
• Market-driven pricing recommendations for available multifamily units
• Automated market surveys with customizable comparable property selections
• Historical asking and effective rent trends for analyzing pricing changes
• Expense benchmarking using data from thousands of multifamily properties
• AI-powered analysis of property images, amenities, condition, and quality
• New development feasibility analysis with unit mix, rent, and expense insights
• Excel, PDF, and automated report exports for sharing market research
• API access for integrating multifamily property, rent, pricing, and market data into applications

What Is HelloData?

HelloData is an AI-powered multifamily market analysis platform designed for real estate investors, property managers, developers, brokers, and technology companies. It collects and analyzes publicly available property data to help users research rental markets, identify comparable properties, evaluate pricing, analyze expenses, and support investment decisions.

The platform combines automated data collection, machine learning, computer vision, and real estate analytics to provide detailed property and market information at both the property and unit levels.

Automated Multifamily Market Analysis

HelloData automates many of the manual tasks involved in multifamily market research. Instead of visiting individual property websites and manually recording rents, concessions, amenities, and availability, users can search for a property and generate a market analysis using the platform’s data.

The system continuously monitors publicly available property information and updates its datasets to reflect changes in rental pricing and availability.

AI Rent Comps

HelloData uses AI and property data to identify comparable multifamily properties. Users can enter a property name or address and receive a selection of properties that are relevant for rent comparison and market analysis.

The platform can evaluate property characteristics and market information when identifying comparable properties, helping users build a more consistent rent comp set.

Unit-Level Rent Data

HelloData provides detailed unit-level information for multifamily properties. Data can include asking rent, effective rent, availability, floor plans, bedrooms, bathrooms, square footage, lease terms, concessions, and historical pricing.

This level of detail allows users to examine individual units rather than relying exclusively on property-level averages.

Daily Market Data

The platform continuously collects publicly available multifamily information and updates its data on a daily basis. HelloData monitors property websites and listing sources to capture changes in rents, availability, concessions, and other property information.

Daily updates help users monitor market conditions without repeatedly collecting the same information manually.

Effective Rent Analysis

HelloData tracks both advertised rents and effective rents. Its system extracts concessions such as free months, one-time discounts, recurring discounts, reduced rents, and waived fees from property listings.

Concessions can then be incorporated into effective rent calculations, giving users another way to compare the actual economics of competing properties.

Historical Rent Trends

HelloData provides historical pricing information for individual units and comparable properties. Users can examine changes in asking and effective rents over time to understand how pricing has moved within a market.

Historical information can also help users evaluate pricing patterns and compare current rents with previous market conditions.

Market-Driven Pricing Recommendations

HelloData provides recommended rents for available units based on comparable units and current market information. The pricing methodology uses recently closed comparable units and can be configured with different parameters.

Recommendations can include predicted rent, predicted effective rent, and corresponding price-per-square-foot metrics.

Revenue Management

The platform includes market-driven pricing capabilities designed to help multifamily operators evaluate and adjust rents. Pricing recommendations are updated daily, allowing users to monitor changes in market conditions and available inventory.

HelloData also offers revenue management functionality under its LiquidRent solution, which can deliver pricing recommendations through email or API integrations.

Automated Market Surveys

HelloData allows users to create market surveys using automatically recommended comparable properties or their own selected comp lists. Reports can be generated for individual properties and markets.

Automated market surveys reduce the amount of manual research required to collect comparable property information.

Fees and Amenities

Property reports include information about fees, concessions, amenities, and unit finishes. Users can compare fees charged by different properties and review the amenities available at the building and unit levels.

This provides additional context when comparing properties that may have similar advertised rents but different fees, concessions, or amenity packages.

Expense Benchmarking

HelloData provides multifamily operating expense benchmarks based on real financial data from thousands of properties. Investors and operators can use these benchmarks when analyzing property performance and underwriting opportunities.

Expense information can be incorporated into broader property and market analysis alongside rental data.

Investment and Underwriting Analysis

HelloData supports real estate investment teams by providing market rent, expense, property, and comparable data. Users can use this information when evaluating acquisition opportunities, underwriting properties, and assessing potential operating performance.

The platform is designed to reduce the time required to gather market information before making investment or operating decisions.

New Development Analysis

HelloData can analyze new multifamily developments even when a property has limited historical leasing data. Users can provide information such as address, year built, unit mix, quality, and amenities to generate market and feasibility insights.

This functionality can help developers evaluate potential rents, unit mixes, comparable properties, and operating assumptions before a project reaches stabilized occupancy.

Property Image Analysis

HelloData uses computer vision and AI to analyze real estate imagery. Its technology can identify room types, amenities, and characteristics associated with property condition and quality.

Image analysis contributes to the platform’s property comparison and comparable-property identification workflows.

QualityScore

HelloData’s QualityScore technology analyzes real estate images to extract structured information about property quality and condition. The system was developed using machine learning and computer vision techniques trained on real estate listing photographs.

This information can contribute to comparisons between properties and help users evaluate differences in physical quality.

Leasing Activity

HelloData provides tools for monitoring leasing activity across comparable properties. Users can examine available units, pricing changes, concessions, and other indicators of current market activity.

Weekly market activity tools provide another way to track changes across a selected comparable set.

Future Availability

The platform provides future availability information that helps users examine units expected to enter the market. This can be useful when evaluating upcoming competitive supply and potential changes in market pricing.

Lease Term Analysis

HelloData allows users to compare pricing across different lease terms. This makes it possible to analyze how rental pricing changes for shorter or longer lease periods within a selected comparable set.

Per Unit and Per Bed Pricing

The platform includes a per-unit and per-bed pricing option for markets where conventional multifamily and student housing properties compete with one another.

The toggle can normalize pricing by multiplying unit pricing by the number of beds, helping users compare properties that use different pricing conventions.

Reports and Exports

HelloData provides Excel and PDF exports for market surveys and property analysis. Users can create reports containing market data and share them with owners, investors, clients, or internal teams.

The platform also provides automated report scheduling for customers who want recurring market information delivered to their inbox.

API Access

HelloData provides an API for accessing multifamily property and market data. API users can retrieve information such as rents, availability, concessions, fees, amenities, property details, and pricing recommendations.

The API can be used to build dashboards, underwriting models, property search tools, market analysis systems, chatbots, and other real estate applications.

API Pricing

HelloData API usage is charged according to requests, with the property search endpoint available without a request charge. Other API endpoints are generally usage-based, with custom pricing available for customers that commit to monthly usage.

Data Sources

HelloData primarily collects data from property website leasing pages and also uses listing sites as a secondary source for smaller properties. Its data pipeline is designed to capture publicly available information about rental properties and their units.

The platform states that its market analysis is based on publicly available data rather than private rental transaction datasets.

Pricing

HelloData’s Standard platform plan costs $300 per month per user. It includes automated rent comps, detailed unit-level rent and amenity data, asking and effective rent trends, Excel and PDF exports, U.S.-based live support, and 10 saved market surveys per user.

Additional functionality is available through add-ons, including email report scheduling, regional reports, financial analysis, query builder, and rent roll parsing.

The Portfolio plan is priced according to portfolio size and includes features such as unlimited users, single sign-on, unlimited reports, unlimited external report sharing, unlimited API usage, and expanded portfolio and comparable data exports.

Who Is HelloData For?

HelloData is designed for multifamily investors, property managers, developers, brokers, and real estate technology companies.

Investors can use the platform for market research and underwriting, managers can use it for rent surveys and pricing analysis, developers can evaluate new projects, and brokers can use comparable and market data to support client analysis.

HelloData for Property Managers

Property managers can use HelloData to automate recurring market surveys, monitor competing properties, compare unit-level rents, analyze concessions, and evaluate leasing activity.

Automated reports can also reduce the need for staff to manually visit competing property websites and compile market information.

HelloData for Investors

Investment teams can use HelloData to identify comparable properties, review market rents, benchmark expenses, analyze historical trends, and support acquisition underwriting.

The combination of rental and expense information provides a broader dataset for evaluating potential multifamily investments.

HelloData for Developers

Developers can use HelloData to research market rents, analyze competing properties, evaluate unit mixes, and assess new development feasibility.

The platform can provide market context even when a proposed development has limited historical operating data.

HelloData for Brokers

Brokers can use market and comparable-property data when preparing analyses for multifamily clients. Unit-level rents, concessions, amenities, and historical trends can provide additional information for property and market evaluations.

Company Background

HelloData was founded in 2023 by Marc Rutzen, Nicolas Lassaux, and Timothy Gamble. The company focuses on using AI, machine learning, and real estate data to automate multifamily market analysis.

HelloData became part of Grace Hill in 2025 following its acquisition, while continuing to operate as a multifamily data and analytics solution.

Frequently Asked Questions

What does HelloData do?

HelloData provides AI-powered multifamily market analysis, including rent comps, unit-level rental data, pricing recommendations, expense benchmarks, market surveys, and property analysis.

Is HelloData free?

No. HelloData is a paid platform. The Standard plan currently starts at $300 per month per user.

What is the starting price for HelloData?

The Standard platform plan starts at $300 per month per user. Portfolio pricing is based on portfolio size.

Does HelloData provide rent comps?

Yes. HelloData uses AI and property data to identify comparable multifamily properties and provide detailed rent and unit-level comparison information.

How often is HelloData data updated?

HelloData updates its market and property datasets daily, allowing users to monitor current rental pricing, availability, concessions, and other market changes.

Does HelloData provide pricing recommendations?

Yes. HelloData provides market-driven pricing recommendations for available multifamily units using comparable units and current market data.

Does HelloData provide historical rent data?

Yes. The platform provides historical pricing information that can be used to analyze asking and effective rent trends and individual unit pricing changes.

Does HelloData have an API?

Yes. HelloData provides an API for accessing multifamily property, rent, availability, concession, amenity, and pricing information for supported use cases.

Who is HelloData designed for?

HelloData is designed for multifamily investors, property managers, developers, brokers, and PropTech companies that need real-time property and market analysis.

When was HelloData launched?

HelloData launched in 2023. The company was founded and began operating its multifamily market analysis platform during that year.

Who founded HelloData?

HelloData was co-founded by Marc Rutzen, Nicolas Lassaux, and Timothy Gamble.

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