MakeUGC

• AI-generated UGC videos using realistic AI actors and avatars
• Product-in-hand video generation from a product image
• 1,000+ realistic AI actors for different campaign styles
• Custom AI avatar creation for branded video content
• AI script generation for advertising and UGC campaigns
• Video editor with captions, music, B-roll, and trimming tools
• Video Agent for recreating the structure and style of reference ads
• Content Library with reusable UGC ad formats and templates
• AI workflows for automating repeated advertising content creation
• Multilingual video generation with support for 50+ languages

What Is MakeUGC?

MakeUGC is an AI video creation platform designed for producing UGC-style advertising content without requiring traditional on-camera production. The platform combines AI actors, automated scripting, product visuals, video generation, editing tools, and creative workflows in one environment.

It is designed for e-commerce brands, apps, SaaS companies, agencies, creators, and marketing teams that need to produce multiple advertising creatives for social media and digital campaigns.

AI UGC Video Creation

MakeUGC lets users create videos by writing a script, selecting an AI actor, and generating the video. The platform provides a large library of realistic AI actors that can be used to represent different campaign concepts and audiences.

Users can create advertising content without arranging a traditional filming session, making it possible to produce multiple variations from the same campaign concept.

AI Actors and Custom Avatars

The platform provides access to more than 1,000 realistic AI actors according to its current website. Users can select actors based on the visual style required for their content.

MakeUGC also supports custom AI actors. A generated face can be used to present products, applications, or brand messages while maintaining a consistent visual identity across content.

Product-in-Hand Videos

MakeUGC can generate product-in-hand scenes from a product image. Users can upload or select a product image, provide dialogue and scene instructions, and generate a video in which an AI actor presents the product.

This feature is designed for product demonstrations, promotional creatives, and social advertising where showing the product directly is important.

AI Script Generation

The platform includes AI scripting tools that can help create advertising scripts based on a product and intended audience. Users can also provide their own scripts when they already have specific messaging prepared.

Scripts can be combined with AI actors, product imagery, voice generation, and visual scenes to create complete video advertisements.

Video Agent

MakeUGC includes a Video Agent that can analyze a reference advertisement and recreate its general structure using a user’s product and creator assets. Users provide a reference video, after which the system analyzes elements such as structure and pacing to produce a new version.

The resulting video can then be edited and customized before being used as advertising content.

Content Library

The Content Library provides access to UGC advertising formats that can be filtered by niche, style, and format. Users can select an existing format and recreate it with their own product image and dialogue.

This workflow is intended to reduce the amount of manual prompting required when developing new advertising creatives.

Video Editing

MakeUGC includes an integrated video editor with tools for adding captions, music, B-roll, and trims. This allows users to make adjustments to generated videos without moving the project into a separate editing application.

AI Workflows

AI Workflows allow users to build customized automated processes for recurring advertising tasks. These workflows can help coordinate different stages of creative production and support larger-scale content generation.

The enterprise offering also provides API access and custom workflow capabilities for teams that want to connect AI advertising creation with their existing systems.

Languages and Localization

MakeUGC supports video creation in more than 50 languages. Multilingual generation can help brands adapt advertising concepts for different markets while maintaining AI-generated voices and synchronized presentation.

Enterprise Features

MakeUGC provides enterprise functionality for organizations managing multiple brands or clients. Features include multi-brand controls, user roles, permissions, audit logs, collaboration tools, API access, and custom AI workflows.

The enterprise offering also includes dedicated support options and infrastructure designed for teams producing larger volumes of AI-generated advertising content.

API Access

MakeUGC provides API plans for integrating AI video generation into external applications and marketing workflows. The API supports video generation, custom avatars, product-in-hand generation, image generation, B-roll generation, and batch processing.

API availability allows development teams to incorporate MakeUGC’s generation capabilities into automated content systems rather than relying entirely on the web interface.

Pricing and Credits

MakeUGC uses a credit-based system for many AI generations. The current paid plans include Startup, Growth, and Pro options with different monthly credit allowances. Enterprise plans use custom pricing.

The platform also offers API plans with separate credit allocations and processing capabilities. Generation costs can vary depending on the selected model, duration, and resolution.

Who Can Use MakeUGC?

MakeUGC is designed for e-commerce businesses, marketing agencies, SaaS companies, app developers, creators, and advertising teams that need recurring video creatives.

It can be used for product demonstrations, social media advertisements, promotional videos, app marketing, UGC-style campaigns, and creative testing.

MakeUGC for Marketing Teams

Marketing teams can use MakeUGC to create multiple variations of advertising content from different scripts, actors, products, and visual formats. Its AI workflows and batch-oriented features can also support campaigns requiring a larger number of creative variations.

MakeUGC for E-commerce

E-commerce brands can use product-in-hand videos, AI actors, generated scripts, B-roll, and editing tools to create product-focused advertising content. Product imagery can be incorporated into generated scenes without requiring a traditional product shoot.

MakeUGC for Agencies

Agencies can use the platform to produce creative variations for different clients and campaigns. Enterprise features provide additional controls for managing multiple brands, users, permissions, and creative projects.

Frequently Asked Questions

What is MakeUGC?

MakeUGC is an AI video creation platform focused on producing UGC-style videos, advertisements, product demonstrations, and other marketing creatives using AI actors and automated production tools.

Can MakeUGC create product videos?

Yes. Its product-in-hand feature can generate videos where an AI actor presents a product using a supplied product image, script, and scene instructions.

Does MakeUGC provide AI avatars?

Yes. MakeUGC provides a large library of AI actors and also supports creating custom AI actors for branded content.

Does MakeUGC have a video editor?

Yes. The platform includes editing tools for captions, music, B-roll, and trimming generated videos.

Does MakeUGC support multiple languages?

Yes. MakeUGC currently advertises support for more than 50 languages for localized video creation.

Does MakeUGC offer API access?

Yes. MakeUGC provides API plans that support automated video and image generation, product-in-hand content, custom avatars, B-roll, and batch workflows.

Does MakeUGC have a free plan?

MakeUGC currently operates primarily through paid subscription plans and offers a low-cost introductory trial. A permanent free subscription plan is not publicly disclosed.

How does MakeUGC pricing work?

Paid plans provide monthly credits, with generation costs varying according to the selected AI model, video duration, and resolution. Additional credit packs and higher-tier plans are available.

When did MakeUGC launch?

MakeUGC launched publicly on Product Hunt on May 31, 2025.

Share Your Experience: