Minimax

Minimax is an AI finance and accounting platform that automates bookkeeping, manages invoices, generates financial reports, provides analytics, and offers intelligent insights to help businesses streamline financial workflows and improve decision-making.
Pricing Model: Free + Paid
https://www.minimax.io
Release Date: 23/06/2021

Minimax Features:

  • MiniMax M3 general-purpose model with long-context reasoning and multimodal capabilities
  • MiniMax H3 video generation supporting text, image, video, and audio inputs
  • Hailuo AI video generation for creating videos from text and image prompts
  • MiniMax Speech models for text-to-speech, voice generation, and speech-related applications
  • MiniMax Music models for AI-assisted music generation and audio creation
  • MiniMax Code for AI-assisted software development and agent-based coding workflows
  • MiniMax Agent for handling multi-step tasks with tools, reasoning, and multimodal inputs
  • MiniMax Design for AI-assisted visual design and creative content workflows
  • Open API platform providing programmatic access to MiniMax text, image, video, speech, and other models
  • Open-weight model releases and developer resources for building applications around MiniMax technology

Minimax Description:

MiniMax is a global AI foundation model company developing multimodal models and AI-native products for consumers, developers, and enterprises. Its technology covers text, reasoning, coding, images, video, audio, speech, music, and agent-based workflows. The MiniMax ecosystem includes consumer-facing applications, creative tools, developer services, and an Open API Platform for integrating its models into external applications.

MiniMax’s model family includes general-purpose and multimodal systems such as MiniMax M3 and MiniMax H3. M3 is designed for coding, reasoning, long-context processing, and agentic tasks, while H3 focuses on multimodal video generation. MiniMax’s models are designed to understand, generate, and work across multiple content formats rather than being limited to text-only interaction.

For video creation, MiniMax provides Hailuo AI and the H-series video models. Supported workflows include text-to-video and image-to-video generation, with newer models adding broader multimodal inputs and enhanced control. The platform can be used for creative production, visual storytelling, advertising, product demonstrations, and other video workflows.

MiniMax also develops speech and music technologies. Its Speech models support voice-related applications, while its Music models provide AI-assisted music generation. Image and visual-generation capabilities are available through the MiniMax model ecosystem and related products.

For software developers, MiniMax Code provides AI-assisted coding and agent workflows. The platform is designed to help developers work with code, large projects, long documents, and software-development tasks. MiniMax also provides an Open API Platform through which developers can access supported language, multimodal, video, speech, and other models programmatically.

MiniMax offers several paid Token Plans for individual developers and coding users. The Plus plan currently starts at $22 per month when billed monthly, while Max is $55 and Ultra is $132 per month. Annual billing provides lower effective monthly prices. API access uses separate usage-based pricing depending on the selected model and workload.

The platform is intended for developers, researchers, creators, businesses, and individual users who need multimodal AI capabilities across reasoning, coding, content creation, media generation, and agent-based workflows.

Frequently Asked Questions

What is MiniMax?

MiniMax is a global AI company that develops multimodal foundation models and AI products for reasoning, coding, agents, video, speech, music, images, and developer applications.

What can MiniMax AI do?

MiniMax can support reasoning, coding, long-context analysis, AI agents, video generation, image creation, speech generation, music generation, and other multimodal tasks.

Does MiniMax generate videos?

Yes, MiniMax provides video-generation models and Hailuo AI for creating videos from supported text, image, video, and audio inputs.

What is MiniMax M3?

MiniMax M3 is a general-purpose AI model designed for coding, reasoning, agentic workflows, long-context processing, and multimodal understanding.

Does MiniMax offer an API?

Yes, MiniMax provides an Open API Platform that gives developers programmatic access to supported MiniMax models and media-generation capabilities.

How much does MiniMax cost?

MiniMax Token Plans start at $22 per month for Plus with monthly billing, while API services use separate usage-based pricing.

Does MiniMax have AI coding tools?

Yes, MiniMax Code provides AI-assisted software development and agent-based coding workflows for developers.

When was MiniMax established?

MiniMax’s official company information states that it was founded in early 2022, while the minimax.io domain was registered on March 27, 2021.

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