DOJO AI

• AI marketing agent system for connected marketing workflows
• DOJO Graph knowledge layer for unified marketing context
• Brand intelligence and real-time competitor monitoring
• Paid campaign monitoring across Google, Meta, and LinkedIn
• SEO and Answer Engine Optimization tracking
• Organic channel performance and content analysis
• AI-assisted content production aligned with brand context
• Marketing attribution connecting campaigns to revenue
• Sales development with lead enrichment and buyer signals
• Queryable dashboards and automated marketing workflows

What Is DOJO AI?

DOJO AI is an intelligent marketing system designed to bring marketing data, analysis, content production, campaign management, and revenue information into one connected environment. It combines a continuously updated marketing knowledge graph with specialized AI agents that analyze information and help teams execute marketing workflows.

Rather than operating as a standalone writing assistant or analytics dashboard, DOJO AI connects to existing marketing channels and uses the resulting information as context for its agents. The system is designed to maintain knowledge about a company’s brand, campaigns, competitors, content, and marketing history.

DOJO Graph

At the center of DOJO AI is the DOJO Graph, a continuously curated knowledge graph representing a customer’s marketing environment. It brings together information from connected channels, campaign activity, competitors, customer signals, and brand context.

The graph provides the context used by DOJO’s specialized agents. As new information and outcomes enter the system, the marketing context can be updated instead of requiring teams to repeatedly provide the same background information.

Marketing Agent System

DOJO AI uses specialized AI agents for different marketing functions. The system includes a coordinating Sensei along with agents focused on areas such as data analysis, performance marketing, and SEO.

The agents can analyze connected marketing information, identify changes or opportunities, and support workflows across different parts of the marketing operation.

The Sensei

The Sensei acts as the coordinating marketing copilot within the DOJO system. It helps connect information from the different marketing functions and coordinates the work of specialized agents.

This structure allows users to work with multiple marketing functions while maintaining shared brand and campaign context rather than treating each function as a separate tool.

Data Analysis

The Data Analyst agent is designed to transform marketing data into actionable insights. It can work with information from organic and paid channels to identify patterns, changes, and potential opportunities.

This capability is intended to reduce the need for marketers to manually combine information from multiple reporting systems before analyzing their performance.

Brand Intelligence

DOJO AI provides brand intelligence designed to help marketing teams understand their position in the market. The system monitors brand visibility, competitor activity, share of voice, and brand sentiment.

Brand information becomes part of the broader marketing context used by the platform, allowing other workflows to take the brand’s current position into account.

Competitive Monitoring

Competitive monitoring is included as part of DOJO AI’s marketing intelligence capabilities. The platform tracks competitor movements and changes across relevant marketing surfaces.

The Starter plan includes unlimited competitive monitoring, allowing teams to keep competitor activity within the same environment as their broader marketing information.

Performance Marketing

DOJO AI monitors paid marketing campaigns across supported advertising platforms. Current integrations include Google Ads, Meta, and LinkedIn.

The Performance Agent analyzes paid campaign activity and can surface areas that may require attention, including opportunities to adjust or scale campaigns based on available performance information.

SEO and AEO

DOJO AI combines traditional search engine optimization with Answer Engine Optimization. It tracks visibility on search engines and monitors whether brands are being cited or represented within AI-powered answer environments.

The system can use keyword, traffic, and competitor information to identify opportunities related to search visibility and AI-generated answers.

Organic Channels

DOJO AI monitors performance across organic marketing channels and helps teams understand which content is contributing to their results.

By connecting organic channel information with the broader marketing context, teams can examine content performance alongside paid activity, brand information, and other marketing signals.

Content Production

DOJO AI provides AI-assisted content production based on the brand context stored within the system. Generated content can take into account a company’s brand voice, campaign history, marketing objectives, and competitive environment.

This context-aware approach is designed to reduce the need to repeatedly explain a brand’s positioning and communication style whenever new content is created.

Marketing Attribution

The platform includes attribution capabilities designed to connect marketing channels and campaigns with actual revenue. This allows teams to examine marketing performance beyond isolated channel metrics.

Revenue intelligence is included in the Growth plan and is designed to connect marketing activity with downstream business outcomes.

Revenue Intelligence

DOJO AI’s Revenue Intelligence capabilities extend the platform from campaign and channel monitoring into revenue analysis. This provides additional context for understanding how marketing activity contributes to business results.

The Growth plan adds Revenue Intelligence to the capabilities available in the Starter plan.

Sales Development

DOJO AI also provides sales development capabilities focused on lead enrichment, identifying buyers who may be in-market, and creating outreach based on a company’s positioning.

This connects marketing intelligence with parts of the sales development workflow and allows teams to use marketing context when working with potential customers.

Agentic Workflows

Agentic Workflows are included in the Growth plan. These workflows allow DOJO’s agents to perform more complex sequences of marketing-related tasks with reduced manual intervention.

The platform describes its agents as continuously monitoring marketing signals, identifying relevant changes, and proposing or executing actions according to the workflows available to the account.

Shared Marketing Context

A central feature of DOJO AI is shared context across marketing functions. Campaign information, brand knowledge, competitor movements, and other marketing signals are not treated as isolated datasets.

This shared context allows different agents and workflows to work from the same underlying understanding of the company’s marketing environment.

Queryable Dashboards

DOJO AI provides queryable dashboards for examining marketing information. These dashboards allow users to access connected marketing data and explore performance within the platform.

The dashboards complement the AI agent layer by providing a way for teams to inspect marketing information directly rather than relying exclusively on generated recommendations.

Marketing Integrations

DOJO AI connects with existing marketing tools and channel APIs. Supported connections include Google Ads, Meta, LinkedIn, Google Analytics 4, and Google Search Console, with additional integrations available depending on the account and use case.

The platform is designed to connect existing marketing infrastructure rather than requiring teams to replace every tool in their marketing stack.

Onboarding

DOJO AI states that teams can connect their existing channels and begin using the system in approximately 15 minutes. The onboarding process includes connecting marketing tools and configuring the platform around the organization’s marketing context.

Paid plans include varying levels of onboarding and support, with the Growth plan adding white-glove onboarding and a dedicated Slack or Teams channel.

Starter Plan

The Starter plan costs $499 per month. It includes the DOJO Marketing Agent System, DOJO Context Graph, Brand, Demand and Creative Intelligence, unlimited competitive monitoring, queryable dashboards, email support, and two included seats.

The Starter plan is available with a free trial and can be billed monthly or annually.

Growth Plan

The Growth plan costs $999 per month and includes the capabilities available in Starter, along with Revenue Intelligence, Agentic Workflows, Agentic Context, standard SSO and MFA, white-glove onboarding, and a dedicated Slack or Teams channel.

The Growth plan includes five seats.

Enterprise Plan

The Enterprise plan uses custom pricing and is designed around the requirements of larger organizations. The plan can be tailored to the customer’s team, technology stack, and operating model.

Enterprise customers can also work with DOJO’s growth Sensei team, which provides forward-deployed marketing support alongside the platform.

Free Trial

DOJO AI offers free trials across its plans. The current public pricing information states that the trial period is seven days.

There are no setup fees, and the platform states that customers can cancel their subscription.

Who Is DOJO AI For?

DOJO AI is designed for marketing teams managing multiple channels and data sources. Its target users include in-house marketing teams, agencies, challenger brands, and organizations that need to connect marketing intelligence with execution.

The platform is particularly focused on teams working across paid advertising, organic channels, SEO, content, competitive research, and revenue attribution.

Challenger Brand Marketing

DOJO AI positions its marketing system around challenger brands that need to coordinate multiple marketing functions without maintaining a separate disconnected system for every channel.

The platform brings paid, organic, brand, content, SEO, and revenue information into a shared environment so marketing teams can analyze these areas together.

Marketing Intelligence

DOJO AI organizes its intelligence capabilities into four broad areas: Brand Intelligence, Demand Intelligence, Creative Intelligence, and Revenue Intelligence.

Brand Intelligence focuses on market position and competitor activity. Demand Intelligence examines surfaces where potential buyers demonstrate intent. Creative Intelligence focuses on marketing content and campaign performance, while Revenue Intelligence connects marketing activity with business outcomes.

Continuous Monitoring

The platform is designed to continuously capture marketing signals rather than relying exclusively on manually generated reports. Channel performance, campaign information, competitor movements, and other available signals can flow into the DOJO Graph.

Specialized agents can then analyze these changes and surface information that may require attention.

Conclusion

DOJO AI is an AI-powered marketing system that connects marketing data, brand intelligence, competitive monitoring, paid campaign performance, SEO, content production, attribution, and revenue information. Its DOJO Graph provides shared context while specialized AI agents work across individual marketing functions.

The platform offers three current plans: Starter at $499 per month, Growth at $999 per month, and Enterprise with custom pricing. It also provides a seven-day free trial. DOJO AI is designed for marketing teams that want to bring multiple marketing functions into a connected system rather than managing each channel independently.

Frequently Asked Questions

What is DOJO AI?

DOJO AI is an intelligent marketing system that combines marketing data, AI agents, brand intelligence, campaign monitoring, content production, SEO, and revenue intelligence.

What is the DOJO Graph?

The DOJO Graph is DOJO AI’s continuously updated marketing knowledge layer. It connects information about a company’s brand, campaigns, competitors, channels, and other marketing signals.

Which advertising platforms does DOJO AI support?

DOJO AI currently supports paid campaign connections including Google Ads, Meta, and LinkedIn.

Does DOJO AI support SEO?

Yes. DOJO AI includes SEO and Answer Engine Optimization capabilities for monitoring search visibility and AI answer engine visibility.

Can DOJO AI generate content?

Yes. The platform includes AI-assisted content production that can use brand context, campaign history, and competitive information when generating content.

Does DOJO AI provide marketing attribution?

Yes. DOJO AI provides attribution capabilities designed to connect marketing channels and campaigns with actual revenue.

What does the Starter plan cost?

The Starter plan costs $499 per month and includes two seats.

What does the Growth plan cost?

The Growth plan costs $999 per month and includes five seats, along with additional revenue intelligence, agentic workflow, security, onboarding, and support features.

Does DOJO AI have an Enterprise plan?

Yes. Enterprise pricing is customized according to the organization’s requirements, team structure, technology stack, and scale.

Does DOJO AI offer a free trial?

Yes. Current public pricing information states that all plans include a seven-day free trial.

When was DOJO AI launched?

DOJO AI was publicly launched in late 2024. The company was founded in August 2024.

Who is DOJO AI designed for?

DOJO AI is designed for marketing teams, challenger brands, agencies, and organizations managing multiple paid and organic marketing channels.

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