Mountain

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• Integration with enterprise IT and asset management systems
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• Secure cloud based asset data storage and access
• Workflow automation for IT asset operations and management

MNTN is a Connected TV advertising and performance marketing platform that uses artificial intelligence throughout the advertising workflow. The platform is designed to make television advertising more measurable and accessible by combining audience intelligence, creative production, automated media buying, bidding, and campaign measurement in one environment.

MNTN’s AI engine begins with customer identification. MNTN Matched analyzes a brand’s website and other data signals to identify high-intent audiences and recommend people who are more likely to visit or convert. Advertisers can also use keyword targeting, retargeting tools, CRM matching, and integrated audience segments to build campaign audiences.

The platform also uses AI for TV intelligence and media planning. MNTN evaluates brand, audience, contextual, and campaign-performance information to recommend premium networks, shows, live sports, and other programming where campaigns may perform effectively. Advertisers can review and edit recommendations before launching campaigns, while automated optimization can continue adjusting the media mix after launch.

Creative production is another major part of MNTN’s AI offering. Through QuickFrame AI, advertisers can generate TV and social video creative from prompts and campaign information. QuickFrame AI 3.0 combines ideation, storyboarding, editing, and iteration with access to multiple generative AI models and professional editing capabilities.

Once campaigns are running, MNTN applies AI to bidding and real-time optimization. The system analyzes large volumes of behavioral signals and makes automated bid decisions designed to optimize campaigns toward defined performance goals. Performance data is continuously fed back into the platform to inform further campaign improvements.

MNTN uses a dynamic CPM pricing model, meaning advertising costs are based on media impressions rather than a fixed software subscription. The platform is primarily intended for brands and marketers running Connected TV campaigns, with capabilities spanning audience targeting, creative production, media buying, optimization, attribution, and performance reporting.

Frequently Asked Questions

What is MNTN?

MNTN is a Connected TV advertising platform that helps brands run measurable television advertising campaigns. Its technology combines audience targeting, creative production, media buying, optimization, and performance measurement.

How does MNTN use AI?

MNTN uses AI across audience identification, TV intelligence, creative generation, bidding, and real-time campaign optimization. The platform is designed to continuously use campaign performance data to improve media decisions.

What is MNTN Matched?

MNTN Matched is an AI-powered audience solution for identifying high-intent consumers for Connected TV campaigns. It analyzes multiple signals to help advertisers build audiences based on customer intent and behavior.

Can MNTN create TV commercials with AI?

Yes, MNTN can generate TV creative using AI when advertisers do not already have suitable creative. Its QuickFrame AI platform can generate and develop video content while providing tools for editing and iteration.

What is QuickFrame AI?

QuickFrame AI is MNTN’s AI-powered video creation platform for producing advertising creative. Its current version combines ideation, storyboarding, editing, and iteration and supports multiple generative AI models.

Does MNTN automatically optimize advertising campaigns?

Yes, MNTN uses automated media buying, AI bidding, and real-time learning to optimize campaigns toward advertiser-defined performance goals. Advertisers can also review and manage campaign recommendations and controls.

How does MNTN pricing work?

MNTN uses a dynamic CPM pricing model based on the advertising media served through the platform. The company does not publicly disclose a fixed starting subscription price.

Who is MNTN for?

MNTN is designed primarily for brands and marketers that want to use Connected TV as a measurable performance channel. Its platform supports audience targeting, creative production, media buying, and campaign measurement for television advertising.

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