Roger

• Connect Google Ads and Meta Ads accounts to review campaign performance.
• Audit advertising campaigns to identify wasted spend and optimization opportunities.
• Discover negative keywords from search-term data to reduce irrelevant traffic.
• Generate ad copy, visual assets, short videos, and user-generated-content-style creatives.
• Draft campaign, bidding, budget, and targeting changes for review and approval.
• Monitor advertising accounts and run scheduled routines with automated reports.
• Track advertising metrics such as spend, conversions, cost per acquisition, and return on ad spend.
• Manage multiple client businesses through a consolidated dashboard.
• Create white-label reports with agency branding and shareable report links.
• Connect compatible AI assistants through the Model Context Protocol (MCP) for advertising data and workflows.

What Is Roger?

Roger is an AI-powered advertising management platform designed to help businesses, marketers, freelancers, and agencies manage paid campaigns on Google Ads and Meta Ads. It connects to advertising accounts, analyzes campaign performance, identifies potential inefficiencies, prepares recommendations, and helps users carry out approved changes.

Rather than functioning solely as an analytics dashboard, Roger combines campaign auditing, AI-assisted decision-making, creative generation, recurring monitoring, and reporting. Its approval-based workflow is designed to keep advertisers involved in important decisions while reducing repetitive campaign management work.

Google Ads and Meta Ads Management

Roger connects to Google Ads and Meta Ads accounts so users can examine campaigns, ad groups, keywords, audiences, placements, and performance data. This connected workflow allows users to ask questions about their actual advertising activity instead of manually exporting reports for every analysis.

Marketers can investigate changes in campaign performance, review spending patterns, identify underperforming areas, and prepare possible improvements. The platform is designed to support both Google advertising campaigns and Meta campaigns, including Facebook and Instagram advertising.

Campaign Audits and Wasted-Spend Detection

Roger includes campaign auditing capabilities intended to identify issues that may be reducing advertising efficiency. It can examine search terms, campaign settings, placements, bidding strategies, and other supported advertising data to surface potential problems.

Its negative-keyword discovery workflow helps advertisers identify search terms that consume budget without generating conversions. Other audit capabilities include reviewing campaign structure, Performance Max settings, bidding configurations, and advertising performance patterns. Recommendations should be assessed against each business’s objectives and conversion data before implementation.

AI-Powered Ad Creative Generation

Roger can generate advertising assets for Google and Meta campaigns. Supported creative workflows include ad copy, visual assets, images, short videos, and user-generated-content-style video creatives.

Advertisers can review generated assets before they are used in campaigns. This helps marketing teams prepare creative variations and refresh campaign materials without building every asset from scratch. The available creative formats and generation capacity depend on the platform’s current capabilities and account plan.

Approval-Based Campaign Optimizations

Roger prepares proposed campaign changes that users can review before applying them. These may include negative keywords, bidding adjustments, campaign edits, and other supported optimizations. Users can configure guardrails to determine which operations require confirmation.

Sensitive actions, including budget changes, require explicit approval according to the platform’s published safeguards. New campaigns and ads are also designed to remain paused until reviewed. This approach helps advertisers maintain oversight of campaign spending and prevents proposed changes from being treated as automatically authorized actions.

Automated Monitoring and Reporting

Roger supports recurring routines that can monitor advertising accounts and produce scheduled reports. These routines can help users identify changes in campaign performance, review account health, and surface issues that need attention.

Reporting features summarize relevant advertising metrics and provide insights that marketers can use when evaluating campaigns. For agencies, white-label reporting allows reports to use agency branding and be shared with clients through downloadable documents or links. Available reporting features depend on the selected plan.

Multi-Client Agency Dashboard

Roger is designed for teams that manage advertising for multiple businesses. Its consolidated dashboard brings information from connected client accounts into one workspace, helping users identify which accounts need attention.

Businesses are organized around a brand or client, with connected Google and Meta accounts grouped under that business. The platform also supports team access, and team members are included without separate per-seat charges under the published plans. Agency plans accommodate larger portfolios, with custom options available for organizations managing more than 50 businesses.

AI Assistant Integration Through MCP

Roger provides a Model Context Protocol (MCP) server that connects supported AI applications to advertising data and workflows. Compatible assistants can use the connection to retrieve supported metrics, investigate campaign questions, and prepare changes through natural-language requests.

The integration can also work with supported Google Analytics 4 and Search Console data, depending on the connected services and available tools. Proposed changes remain subject to Roger’s approval safeguards. Users authenticate through the supported connection process rather than sharing advertising passwords directly in a conversation.

Pricing and Free Access

Roger offers a free plan with 500 credits and no credit card requirement. The free plan provides access to the platform’s features and connectors, allowing users to try the service with connected advertising accounts.

Paid plans are priced according to the number of businesses managed and the monthly credit allowance. Published options include Solo at $69 per month for one business, Studio at $99 per month for up to three businesses, Team at $179 per month for up to five businesses, and Agency plans starting at $299 per month. Enterprise pricing is customized.

Credits are used for tasks such as audits, reports, routines, and more complex AI work. The amount consumed depends on the task, and monthly credits refresh according to the billing cycle. Users should review the current pricing page for the latest limits and terms.

Security and Account Permissions

Roger connects to advertising services using their supported authorization processes. Its published approach emphasizes read-only access by default for audits, configurable guardrails, and user approval before sensitive changes are applied.

Users can disconnect linked accounts and revoke access through the relevant account settings. The company also states that account data is deleted within 30 days of cancellation. Businesses should review the platform’s current privacy and security documentation before connecting advertising accounts containing sensitive commercial information.

Who Should Use Roger?

Roger may be useful for digital marketing agencies, paid media specialists, freelancers, in-house marketing teams, and businesses running Google or Meta advertising campaigns. It is particularly relevant for teams that manage several accounts or spend significant time auditing campaigns, preparing reports, and investigating performance changes.

Its combination of advertising analysis, creative generation, scheduled monitoring, and approval-based optimization offers a connected workflow for day-to-day paid advertising management. Users should assess the platform’s supported features, credit allowances, integration permissions, and pricing against their specific campaign requirements.

Frequently Asked Questions

What is Roger AI used for?

Roger helps users manage Google Ads and Meta Ads by auditing campaigns, identifying wasted spend, generating creative assets, preparing optimizations, monitoring performance, and producing reports.

Is Roger free to use?

Yes. Roger offers a free plan with 500 credits and no credit card requirement. The plan provides access to its features and connectors, with usage governed by the available credit allowance.

How much does Roger cost?

The published Solo plan starts at $69 per month for one business. Studio costs $99 per month, Team costs $179 per month, and Agency plans start at $299 per month. Enterprise pricing is customized.

Which advertising platforms does Roger support?

Roger directly supports Google Ads and Meta Ads, including Facebook and Instagram advertising. Its MCP integration can also provide access to supported Google Analytics 4 and Search Console workflows.

Can Roger create advertisements?

Yes. Roger can generate ad copy, visual assets, images, short videos, and user-generated-content-style video creatives for supported advertising workflows. Users can review assets before they go live.

Can Roger change my advertising campaigns automatically?

Roger can prepare changes and apply approved actions according to configured permissions and guardrails. Sensitive operations, including budget changes, require explicit approval under its published safeguards.

Does Roger help identify wasted ad spend?

Yes. Its auditing tools analyze supported campaign and search-term data to identify potential inefficiencies, irrelevant search terms, configuration issues, and optimization opportunities.

Is Roger suitable for marketing agencies?

Yes. Roger supports multiple businesses in a consolidated dashboard, white-label reports, shared team access, and agency plans for managing multiple client accounts.

Does Roger integrate with ChatGPT and Claude?

Roger offers an MCP connection for compatible AI applications, including ChatGPT and Claude. Supported integrations can retrieve advertising data and prepare changes through natural-language requests, subject to authorization and approval controls.

Can I cancel my Roger subscription?

According to the platform’s published terms, users can downgrade or cancel through their account settings. The company states that account data is deleted within 30 days of cancellation.

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