Shaped.ai

• Real-time recommendation and ranking APIs
• Hybrid search combining keyword and semantic relevance
• “For You” personalized content feeds
• Product recommendation, upsell, cross-sell modeling
• Multi-objective optimization and value modeling
• Explainability, analytics, and model interpretability
• Customizable ranking logic and feature engineering
• Integration with data warehouses, event streams, and connectors
• Cold start handling using embeddings and attribute signals
• Secure, enterprise-grade infrastructure with scalability

Shaped.ai is a developer-first AI personalization platform designed to transform how products deliver discovery, relevancy, and user engagement. At its core, Shaped enables you to infuse “For You” feeds, personalized search, and recommendation logic into your product without building full infrastructure from scratch. The platform is built to ingest user behavior, content metadata, and signals in real time, then produce tailored rankings and results via API endpoints.

When you integrate Shaped, you can combine classic keyword search with semantic understanding through hybrid search models. This allows results to reflect both textual matches and contextual relevance. Meanwhile, the recommendation engine can power everyday use cases: showing users items they are likely interested in, surfacing upsell or cross-sell suggestions, or reordering category pages based on individual preferences. Shaped’s multi-objective value modeling equips teams to balance business goals such as engagement, conversions, or diversity by dynamically adjusting scoring logic.

Shaped supports flexible configuration: you can define custom ranking logic, feature contributions, and weightings, making it possible to experiment and iterate on strategies quickly. The platform is built for real-time adaptability—new user actions or events feed into models and influence recommendations immediately. To aid transparency and iterative improvements, Shaped includes analytics and explainability tools that show which signals drive ranking decisions.

Data integration is a strength: Shaped connects with data warehouses, analytics flows, event streams, and various data sources to unify your user and content information. It handles cold start challenges by using embedding models and attribute signals so that new users or items can be ranked sensibly from the outset. The infrastructure is designed for enterprise use—scalable, secure, and compliant.

By abstracting away core ML operations and infrastructure complexity, Shaped empowers teams to focus on product logic, user experience, and experimentation. Whether you’re building for e-commerce, media, marketplaces, or social platforms, Shaped helps deliver intelligent, personalized discovery that boosts engagement and conversion.