Forelight.ai

• AI‑moderated video/audio interviews with natural, human‑like conversation
• Automated transcription of interviews, with speaker identification
• Fact extraction and pattern detection from qualitative data
• AI “companion” that answers questions about collected data and highlights insights
• Multilingual support so you can interview participants in different languages
• Ability to present stimuli (images, prototypes, videos) during interviews and record screen/video responses
• Interactive dashboard for organizing insights by themes, questions, or segments
• Seamless integrations with tools like Salesforce, HubSpot, Zoom, and custom integrations
• Global research — build and manage a consumer panel or community across markets
• Expert support and optional human‑in‑the‑loop for high‑quality research outcomes

Forelight.ai is a customer insights and qualitative research platform powered by artificial intelligence. It enables businesses, product teams, user‑experience researchers, and marketers to scale user interviews and feedback collection — from early product ideation through growth and expansion — with minimal manual effort.

With Forelight.ai you can deploy AI‑driven interviews at scale: simply provide a discussion guide and stimuli (like images, videos, or prototypes), and the platform’s AI moderator will engage participants in natural‑language conversations, dynamically adapting questions based on their responses. The system supports both video and screen recording, enabling you to capture nuanced feedback and observe how participants interact with stimuli or prototypes. This makes it easy to test UX flows, gauge reactions to new features, collect user opinions, or validate concepts — all without needing a large research team or in‑person sessions.

After interviews, Forelight.ai automatically transcribes the recordings, identifies speakers, and extracts key facts and patterns from the data. Rather than sifting through hours of raw transcripts, you can query the data using the built‑in AI companion — ask targeted questions like “What did users dislike about the onboarding flow?” or “Which features resonated most positively?” and get concise, actionable answers. Results are presented in interactive dashboards, where you can filter by segment, theme, or custom labels, making it easy to compare feedback across demographics or user types. The platform also allows seamless integration with business tools such as Salesforce, HubSpot, Zoom, and more, so insights flow smoothly into your existing workflows.

Forelight.ai supports multilingual research — ideal for global user bases — and helps build and maintain a community of participants for ongoing feedback. For teams working on international products or seeking diverse perspectives, this makes scaling user research much more feasible. Pricing is tiered: there is a free trial to get started, then paid plans scale up with usage, features and research volume. Because it reduces the cost, time, and complexity of qualitative research, Forelight.ai democratizes deep customer insight — enabling small startups and large enterprises alike to make data‑driven decisions, iterate fast, and align product development with real user needs.

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