HYROS

• AI-powered advertising attribution connecting marketing interactions with sales and revenue.
• Cross-channel tracking for advertising platforms, email, calls, and other customer touchpoints.
• Customer journey tracking across devices, platforms, traffic sources, and long sales cycles.
• Custom attribution models for assigning conversion credit according to business-specific rules.
• SaaS analytics covering trials, subscriptions, MRR, LTV, churn, demos, and customer value.
• E-commerce analytics covering purchases, repeat sales, average order value, carts, and profitability metrics.
• Call tracking connecting calls, quality, funnel stages, closes, and revenue to original traffic sources.
• Integration ecosystem connecting advertising, CRM, commerce, booking, email, and automation platforms.
• Claude MCP and API connectivity for custom reports, dashboards, applications, and data workflows.
• AI remarketing through HYROS AIR with visitor recognition and personalized marketing automation.

HYROS is an AI-powered advertising attribution and marketing analytics platform designed to connect advertising activity with actual business revenue. Rather than focusing only on metrics reported by individual advertising platforms, HYROS combines data from advertising, sales, calls, email, customer interactions, and other touchpoints into a broader attribution system. Its platform is designed for businesses that need to understand which marketing sources contribute to revenue and customer value.

The platform supports several business models, including SaaS and software companies, e-commerce businesses, call-based organizations, information and education businesses, and agencies. Each model has dedicated tracking capabilities. SaaS businesses can monitor trials, demos, subscriptions, MRR, LTV, churn, and other recurring-revenue metrics, while e-commerce businesses can analyze purchases, carts, repeat customers, average order value, cost of goods, and related sales data.

HYROS provides customer journey tracking across multiple devices, platforms, and traffic sources. The system is designed to connect interactions that can occur over extended periods, allowing businesses to associate later purchases or conversions with earlier marketing activity. This is particularly relevant to companies with longer sales cycles where a customer may interact with several marketing channels before completing a purchase.

Custom attribution models allow businesses to determine how conversion credit is distributed across multiple touchpoints. HYROS can use different attribution approaches depending on the business’s reporting requirements, helping teams analyze first-touch, assisting, and last-touch contributions rather than relying exclusively on the attribution model of an individual advertising platform.

Call tracking is another major component of HYROS. The platform can connect calls with their originating traffic sources and follow subsequent funnel activity. Businesses using call-based sales processes can track metrics such as call quality, attendance, funnel progress, deal stages, close rates, and revenue. This allows phone-based conversions to be incorporated into broader marketing attribution instead of being treated as separate offline activity.

For SaaS and subscription businesses, HYROS provides specialized revenue analytics. The platform can connect traffic sources with free trials, demos, subscriptions, MRR, churn, and longer-term customer value. Its SaaS workflows are designed to help businesses analyze advertising according to recurring revenue and customer lifetime value rather than relying only on initial conversions.

E-commerce tracking provides another specialized workflow. HYROS can connect advertising data with orders, repeat purchases, average order value, cost of goods, add-to-cart activity, and other commerce metrics. The platform also provides creative reporting that allows businesses to analyze advertising creatives against selected performance and customer-value measurements.

HYROS provides integrations across advertising, CRM, commerce, booking, email, messaging, courses, and data-automation systems. Its current integration directory includes platforms such as Meta Ads, Google Ads, TikTok, LinkedIn, Shopify, WooCommerce, Salesforce, HubSpot, Pipedrive, Calendly, Kajabi, Klaviyo, Mailchimp, Google Sheets, Zapier, and Make. HYROS also provides webhooks and API-based options for connecting additional systems.

The platform has expanded its AI capabilities through HYROS Swarm Data, Claude MCP connectivity, and API access. These capabilities allow users to connect attribution data with Claude and build custom reports, dashboards, attribution applications, and internal reporting tools. HYROS describes its MCP and API infrastructure as a way to create custom reporting and data applications using natural-language prompts.

HYROS also offers AIR, an AI agent designed for website visitor recognition, automation, and AI remarketing. AIR is priced separately from the core attribution platform and is currently displayed at an average rate of $0.10 per message with a 500-message monthly minimum. Its advertised workflow focuses on personalized outbound marketing interactions based on identified website visitors.

The current HYROS pricing structure is based on business requirements and tracked revenue. The public pricing page currently displays a $69 per month entry point for businesses with up to $5,000 in tracked monthly revenue. HYROS describes its standard offering as including setup support, an AI analyst, training, tracking, integrations, AI ad data, and access to its LLM/MCP interface. Higher-volume businesses and enterprise customers can receive customized pricing.

HYROS positions its platform around marketing attribution, revenue analytics, advertising optimization, and AI-assisted reporting. Its feature set combines tracking infrastructure, business-specific analytics, integrations, attribution models, AI data analysis, and automation tools in a single marketing measurement platform.

Frequently Asked Questions

What is HYROS?

HYROS is an AI-powered marketing attribution platform that connects advertising activity with sales, revenue, customer journeys, and other business data.

What does HYROS track?

HYROS can track advertising interactions, website activity, calls, email, leads, purchases, subscriptions, customer journeys, and other conversion-related events.

Does HYROS support e-commerce?

Yes, HYROS provides e-commerce analytics for purchases, repeat customers, average order value, carts, cost of goods, and related marketing metrics.

Does HYROS support SaaS companies?

Yes, HYROS provides SaaS-specific tracking for trials, demos, subscriptions, MRR, LTV, churn, and other recurring-revenue measurements.

Can HYROS track phone calls?

Yes, HYROS provides call tracking that connects calls and subsequent sales activity with their original traffic sources.

How much does HYROS cost?

The current public pricing page lists HYROS from $69 per month for businesses tracking up to $5,000 in monthly revenue, with customized pricing for larger requirements.

Does HYROS integrate with other marketing tools?

Yes, HYROS currently provides integrations across advertising, CRM, e-commerce, booking, email, courses, and data-automation platforms, along with API, webhook, and MCP connectivity.

Does HYROS have AI features?

Yes, HYROS includes AI attribution capabilities, AI Swarm Data, Claude MCP connectivity, custom AI-assisted reporting, and the separate HYROS AIR AI remarketing agent.

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