MagicBrief

• Large searchable ad library for inspiration and competitive research
• AI-powered search and filtering of creative formats, hooks and themes
• Creative analytics dashboard to track which ad elements perform best
• Brief creation tool to align creative teams on concept, assets and goals
• Real-time collaboration features for teams and agencies
• Asset management and organizing of brand/media materials
• Storyboard editor to map out ad concepts and scripts
• Brand tracking and competitor monitoring across ad campaigns
• Export and shareable links for briefs, assets and reports
• Integration of performance insights into creative workflow

MagicBrief is a powerful AI-driven platform that transforms how marketing teams, brands and agencies conceive, create and scale digital advertising campaigns. By combining a vast library of real-world winning ads with advanced analytics and workflow tools, MagicBrief unlocks insights into what creative assets, formats and messages truly drive performance. Users gain access to inspiration based on trends and competitors, enabling them to craft briefs and concepts aligned with proven strategies rather than relying on guesswork.

Within the platform users can search through thousands of ads, filtering by industry, format, messaging theme and performance metrics to uncover high-impact ideas. Creative analytics then link back to campaign outcomes, allowing teams to see which hooks, visuals and formats generate retention, clicks or conversions. Briefing tools and storyboard editors help teams turn insights into action by aligning stakeholders on campaign direction, expectations, assets and timelines. Collaboration functions ensure that marketers, creatives and media buyers stay in sync — shortening feedback loops and improving execution speed.

MagicBrief also supports asset management and export capabilities, so teams can centralize brand materials, assign tasks, share links and hand off to production. This means fewer silos, less time lost hunting for inspiration or managing multiple tools, and more time focused on strategic creative work. For performance marketing organisations aiming to reduce wasted ad spend, iterate faster and maximise ROI from creative, MagicBrief offers an integrated, data-informed workflow. It empowers users from ideation through briefing, production and optimisation — making creative decisions smarter, faster and more effective.