Vibe.co

• Self-serve connected TV advertising campaign creation and management
• AI-powered bidding that adjusts campaigns based on conversion probability, audience quality, and objectives
• Audience targeting by location, demographics, interests, in-market signals, context, and custom audiences
• Retargeting using website visitors, CRM data, and other first-party audience sources
• Vibe Studio for creating customizable TV-ready advertising creatives
• Access to 500+ streaming apps and TV channels across connected TV inventory
• Real-time campaign measurement with customizable dashboards and performance metrics
• CRM, e-commerce, analytics, attribution, and marketing technology integrations
• AI recommendations and Vibe Agent for campaign analysis and reporting assistance
• API and MCP connectivity for integrating Vibe with external applications and AI assistants

What Is Vibe.co?

Vibe.co is a self-serve connected TV advertising platform designed to help businesses purchase, manage, optimize, and measure streaming television advertising. The platform brings campaign creation, audience targeting, creative production, AI optimization, reporting, and marketing integrations into a single advertising workflow.

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Connected TV Advertising

Vibe enables advertisers to create campaigns that run across streaming television apps and channels. Its platform provides access to more than 500 apps and channels, allowing marketers to select inventory based on campaign objectives, audiences, content, and other targeting requirements.

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Self-Serve Campaign Management

The platform was launched with a self-registration model intended to let advertisers create and launch CTV campaigns without traditional TV buying processes. Campaign setup includes choosing an objective, audience, inventory, budget, and creative before launching the campaign.

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Audience Targeting

Vibe supports multiple audience targeting methods, including geographic, demographic, interest, in-market, contextual, time-slot, and custom audience targeting. Advertisers can target locations such as states, metropolitan areas, cities, ZIP codes, and counties, while demographic options include age, gender, household income, family composition, and primary household language.

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Custom Audiences

Businesses can bring first-party customer data into Vibe for audience activation. Supported approaches include website retargeting, custom web-traffic audiences, manual CRM audience uploads, CRM integrations, and lookalike audiences.

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CRM Audience Activation

Vibe can connect customer data from platforms such as HubSpot, Mailchimp, Klaviyo, Segment, Customer.io, mParticle, Tealium, and Fivetran. These connections allow marketers to use existing customer information when building connected TV audiences.

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AI Campaign Optimization

Vibe uses AI and machine learning for campaign optimization. Its automated bidding system can dynamically adjust bids using factors such as conversion probability, audience quality, and campaign objectives.

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AI Audience Optimization

The platform can use signals from websites, CRM systems, first-party data, and previous campaign performance to help identify relevant audiences. These signals can be incorporated into Vibe’s optimization and bidding processes.

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Context and Inventory Targeting

Advertisers can control where and when their ads appear by selecting apps, channels, sports leagues, and other contextual inventory. Time-slot targeting can also be used to schedule advertisements for particular hours or days.

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Live Sports Advertising

Vibe supports live sports targeting, allowing advertisers to select sports leagues and place campaigns alongside live sporting content. The platform has introduced targeting and reporting features specifically for live sports inventory.

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CTV Retargeting

Vibe supports retargeting website visitors, customers, and app users. Website visitors can be tracked using the Vibe pixel and subsequently included in connected TV campaigns based on available targeting and attribution configurations.

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Vibe Studio

Vibe Studio provides creative tools for producing TV-ready advertisements. The platform states that advertisers can create customizable ads through Studio without an additional creative-production charge, helping businesses adapt existing content for connected TV campaigns.

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Real-Time Measurement

Vibe provides real-time campaign reporting through customizable dashboards. Advertisers can monitor metrics such as impressions, conversion rates, cost per acquisition, web visits, app installs, revenue, and return on advertising spend.

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Custom Reporting

The reporting system supports multi-level campaign analysis and customizable dashboards. Users can select relevant key performance indicators and examine campaign results across different dimensions.

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Marketing Integrations

Vibe connects with a range of advertising, analytics, CRM, e-commerce, attribution, and measurement platforms. Its integration catalog includes tools such as AppsFlyer, Adjust, Singular, Google Analytics, Shopify, BigCommerce, Klaviyo, HubSpot, and other marketing technologies.

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Shopify Integration

The Shopify integration allows advertisers to install the Vibe tracking pixel and measure website activity and conversions. Supported tracking includes page views, leads, and purchases, allowing e-commerce businesses to connect TV advertising with website outcomes.

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Klaviyo Integration

The Klaviyo integration allows businesses to synchronize customer segments and lists with Vibe for connected TV audience activation and reporting. This can connect existing email and customer data with TV advertising campaigns.

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Google Analytics Integration

Vibe’s Google Analytics integration helps advertisers measure the relationship between streaming TV campaigns and website traffic and conversions. This provides another measurement layer for evaluating campaign activity.

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Vibe Agent

Vibe Agent is an AI-powered reporting assistant that allows advertisers to ask questions about their campaign data using natural language. It can interpret campaign information, select relevant visualizations, and provide answers without requiring users to manually construct traditional reports.

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AI Recommendations

Vibe’s recommendation dashboard provides campaign recommendations related to tracking, goal optimization, budget optimization, targeting, bidding, and other campaign decisions. These recommendations are designed to surface potential adjustments within the campaign-management workflow.

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API and MCP

Vibe provides API access and MCP connectivity for integrating the advertising platform with external applications and AI assistants. Through MCP, connected assistants can read campaign data and, with appropriate permissions, draft or make supported campaign changes. Advertiser-facing changes are logged and publishing actions require explicit instruction.

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Budget Management

Vibe supports both daily and lifetime campaign budgets. Individual strategies can have their own budget and start and end dates, giving advertisers control over how spending is distributed across campaign strategies.

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Pricing Structure

Vibe does not charge a platform subscription, user-seat fee, or joining fee. Advertisers set campaign budgets and pay for the media they purchase. Public Vibe materials state that advertising can start at $50 per day, with no annual contract requirement.

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Who Is Vibe.co For?

Vibe is designed for businesses, e-commerce brands, growth-stage companies, agencies, and marketers that want to run connected TV advertising through a self-serve platform. Its listed industries include e-commerce, apps and gaming, automotive, education and nonprofits, retail, B2B, home improvement, media and agencies, legal, and entertainment.

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Company and Platform Development

Vibe’s self-serve CTV platform launched in May 2022. The company subsequently expanded its targeting, reporting, integrations, AI optimization, and creative capabilities. In August 2026, Walmart completed its acquisition of Vibe.co, bringing the platform into Walmart Connect’s advertising business.

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Frequently Asked Questions

What is Vibe.co?

Vibe.co is a self-serve connected TV advertising platform that helps businesses create, target, optimize, and measure streaming TV campaigns.

How much does Vibe.co cost?

Vibe does not charge a platform subscription or user-seat fee. Advertising campaigns can start at $50 per day, with the campaign budget determining the media spend.

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Does Vibe use AI?

Yes. Vibe uses AI and machine learning for campaign bidding and optimization and also provides AI recommendations and the Vibe Agent reporting assistant.

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Can Vibe target specific audiences?

Yes. Vibe supports geographic, demographic, interest, in-market, contextual, time-slot, custom audience, and retargeting options.

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Can Vibe retarget website visitors?

Yes. Vibe can use its tracking pixel to identify website visitors and make eligible visitors available for connected TV retargeting campaigns.

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Does Vibe offer AI-generated advertising creatives?

Vibe Studio provides creative-production tools for creating customizable TV-ready advertisements. The platform states that these creative solutions are available without an additional charge.

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Does Vibe integrate with Shopify?

Yes. The Shopify integration supports Vibe pixel installation and tracking of website activity such as page views, leads, and purchases.

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Does Vibe integrate with Klaviyo?

Yes. Vibe’s Klaviyo integration can synchronize customer segments and lists for connected TV audience activation and reporting.

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Does Vibe provide campaign reporting?

Yes. Vibe provides real-time reporting dashboards with customizable KPIs and metrics covering campaign delivery, conversions, web activity, app installs, revenue, and other performance data.

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When did Vibe.co launch?

Vibe.co’s self-registration self-serve CTV advertising platform launched in May 2022.

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