Iridea

• AI-powered brand analysis that extracts logos, colors, typography, imagery cues, products, and brand voice from a website.
• Reusable brand files that preserve brand identity across future campaigns without repeating the initial setup.
• Campaign generation from a website URL and natural-language campaign brief.
• Format-specific creative for Meta feeds, Instagram Stories, square posts, carousels, website heroes, and presentations.
• AI-generated image and video advertising assets for different marketing channels and campaign objectives.
• AI review system that checks generated assets for text legibility, composition, logo handling, and brand fit.
• Natural-language editing for rewriting text, removing objects, changing backgrounds, and modifying visual elements.
• Format adaptation that converts existing campaign assets into new crops and aspect ratios.
• Credit-based workflow where delivered assets, brand research, edits, and adaptations consume credits.
• Brand libraries for managing multiple brands and reusing established brand research across campaigns.

Iridea is an AI brand content engine designed to turn a company’s website and campaign brief into production-ready marketing creative. The platform begins by analyzing a website and creating a structured brand file containing elements such as logos, color palettes, typography roles, product imagery, visual cues, and brand voice. This brand file then serves as the foundation for subsequent campaign generation.

The workflow is centered around brand-aware campaign creation rather than generic image generation. Users provide a website URL and describe what they want to promote, after which Iridea plans campaign angles, messaging, format requirements, and review criteria. The platform can then generate coordinated creative for multiple advertising and social surfaces from the same underlying brand information.

Iridea supports multiple image formats for marketing campaigns, including Meta feed at 4:5, Instagram Story at 9:16, square social content at 1:1, Meta landscape at 16:9, website hero assets, carousel sets, and presentation decks. Video outputs include square, vertical, and landscape formats, as well as story and infographic-oriented video spots. Existing assets can also be adapted to new formats without repeating the complete generation process.

The platform includes an AI-powered review stage before campaign assets are delivered. Its review process checks areas such as text readability, composition, logo handling, and overall brand fit. This creates a workflow in which generated assets are reviewed before reaching the results gallery rather than simply being delivered immediately after generation.

Iridea also provides targeted editing capabilities for generated creative. Users can modify detected elements through natural-language instructions, including rewriting headlines, changing subheadings, modifying calls to action, removing visual objects, changing materials, or adjusting backgrounds. These focused edits allow individual parts of an asset to be changed without rebuilding the entire campaign from the beginning.

A reusable brand library is another part of the platform. After a brand has been researched, the resulting brand file can be reused for later campaigns without repeating the initial brand research cost. This is designed for teams that produce multiple campaigns for the same company or manage several recurring marketing initiatives.

Iridea provides workflows for different marketing channels and industries. Its use-case library includes Meta advertising, Instagram content, e-commerce campaigns, agency client packs, and startup launches. Industry-specific workflows cover areas including food and drink, beauty and wellness, fashion and style, technology and design, home and living, kids and pets, travel and culture, fitness and health, and music and media.

For technology and design companies, Iridea can create advertising concepts that emphasize visible product interfaces and specific product outcomes. Its workflow is designed to use the actual product and brand context from the supplied website instead of relying solely on generic creative templates. This can include feature-launch assets, free-trial campaigns, and product-focused advertising formats.

The pricing system is based on credits and completed work. The Free plan provides 500 credits per month, while the Starter plan costs $19 per month for 2,500 credits. Pro costs $49 per month for 9,500 credits, and Business costs $129 per month for 25,000 credits. Higher plans add capabilities such as higher-quality generation, watermark-free downloads, priority generation, video output, and API access.

Iridea’s credit model separates brand research from ongoing brand reuse. New brand research costs 150 credits, while each delivered asset costs 40 credits according to the current pricing information. Edits and format adaptations also consume credits when completed, while failed generations are automatically refunded.

The platform is aimed at founders, marketers, creative teams, agencies, e-commerce businesses, and companies that need recurring advertising creative. Its workflow combines website-based brand research, campaign planning, asset generation, AI review, targeted editing, and format adaptation in one system, reducing the need to recreate brand information for every individual campaign.

Frequently Asked Questions

What is Iridea?

Iridea is an AI brand content engine that creates advertising and social media creative from a website URL and campaign brief.

How does Iridea learn a brand?

Iridea analyzes a website to identify visual identity elements such as logos, colors, typography, product imagery, and brand voice, then stores them in a reusable brand file.

What can Iridea create?

Iridea can create advertising images, social posts, carousel sets, website heroes, presentation decks, and video content in multiple formats.

Does Iridea offer a free plan?

Yes, Iridea offers a Free plan with 500 credits per month and does not require a credit card to start.

How much does Iridea cost?

Iridea’s paid plans currently start at $19 per month for the Starter plan, with Pro at $49 per month and Business at $129 per month.

Can I edit generated images?

Yes, Iridea supports targeted edits that can modify text, objects, backgrounds, materials, and other detected visual elements using natural-language instructions.

Can I reuse a brand for multiple campaigns?

Yes, saved brand files can be reused for future campaigns without repeating the initial brand research setup.

When was Iridea launched?

Iridea is publicly listed with a launch date of May 12, 2026.

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